About us

Founded in 1996, Design Objectives (D.O.) is the UK’s leading supplier of creative materials to the Art and Craft retail market. Servicing over 1,000 customer locations with over 3,500 products, D.O. has developed a strong reputation for excellence in distribution.
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Our brands

Design Objectives has the widest range of brands and products covering the major crafting techniques. Within this are some of the UK’s leading paper craft brands such as Papermania, X-cut, Anita’s and more. Products range from durable cutting tools with a long product life-cycle to more seasonal design orientated lines such as Papers, stickers and stamps.
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