About Us

Founded in 1996, Design Objectives (D.O.) is the UK’s leading supplier of creative materials to the Art and Craft retail market. Servicing over 1,000 customer locations with over 3,500 products, D.O. has developed a strong reputation for excellence in distribution.

Alongside the UK’s strongest papercraft brands including; Papermania, Anita’s and Xcut, D.O. also distributes key U.S. brands including; BasicGrey, Doodlebug Design, WRM, Clearsnap ColorBox and Core’dinations. Read more about our brands

In partnership with it’s retail customers, D.O. creates huge consumer demand for the brands in its portfolio through the docrafts Creativity! Store Programme, a consumer focused retail support programme which includes an award winning consumer website www.docrafts.co.uk with over 200,000 members and the UK’s largest creative consumer magazines – docrafts Creativity! And Creativity! Life with a readership in excess of 200,000 consumers. Creativity stores also benefit from targeted promotional email campaigns and in-store demonstrations which attract local audiences and develop loyal customers. Read more about becoming a docrafts Creativity! Store

Design Objectives sells to the retail trade only. Please contact us to enquire about our trading criteria and to request a trade enquiry pack.